Our mission, Our purpose, Our Values

Our mission, our purpose, our values

Our business at Hind Management is underpinned by strong values that centre on caring, doing the right thing, and working together.

Our mission is simple

We strive to be industry leaders in social and environmental responsibility. The Sudima Hotels brand is one of the most accessible hotels in Australasia. This comes from our belief in empathy, understanding, and accommodating differences. We care about the little things that put a smile on people's faces. And we care about the bigger picture too. Because caring is life's greatest value. We take our responsibilities as an ethical business seriously.

Values to live by - we have one passion, YOU. We care

We have a deep belief in empathy, understanding, and accommodating differences. We care about the little things that put a smile on people's faces. And we care about the bigger picture too. Because caring is life's greatest value.

We do the right thing

Our businesses are extensions of who we are. So we have built Sudima Hotels, Moss Spa, and Vices & Virtues on a foundation of honesty and integrity.

We work together

We are connected on so many levels. Family, business, community, personal, local, global. From the simplest of goals - putting a smile on guests' faces - to dealing with challenges on a global scale, we can only achieve it if we work together.

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